After a prolonged campaign by environmental activists, the world’s largest fast food company has announced a new sourcing policy that will shift it toward greener packaging materials.
Yum! Brands, the restaurant giant that owns Taco Bell, KFC, and Pizza Hut, says it will exclude paper and cardboard that has been sourced via the destruction of tropical rainforests. Yum also says it will increase the proportion of recycled content in its packaging; eliminate fiber from forests that have been converted to plantations and forests where wood has been harvested in violation of human rights; and timber from unknown origins.
“Given the large volume of packaging we buy, Yum! is uniquely positioned to provide environmentally preferable packaging to our consumers around the globe while also reducing our impact on the environment and our communities,” Yum said in a statement on its web site. “Yum! is committed to making sustainable packaging a priority.”
Yum says it will give preference to suppliers who source wood fiber which meets “the most rigorous forest management standards” including the Forest Stewardship Council (FSC) and the Program for Endorsement of Forest Certification (PEFC) provided it meets overarching criteria on plantations, rights, and high conservation value.