SMOKERS could soon be experiencing a new, unwelcome side effect to their unhealthy habit – hearing voices.
The researchers, from the university’s Centre for Tobacco Control Research, created two packs with short messages, one giving a phone number for advice on quitting smoking and another warning that smoking reduces fertility.
The packs were fitted with a voice recording and playback unit, constructed so a pre-recorded message was played when the lid opened – similar to devices fitted in speaking or singing greetings cards.
The device was tested on women between the ages of 16-24, one of the groups that still has high smoking rates.
The volunteers thought the message about fertility was “hard-hitting†and “off-putting†and 16 and 17-year-olds in particular said it would make them think about quitting.
source : http://www.scotsman.com/news/health/talking-cigarette-packs-to-encourage-quitters-1-2983797