The Lumbia belt aims to remedy lumbago and, in particular, to prevent the need for surgery.
Lumbago is thought to affect 80 per cent of people at some point in their life.
According to Arthritis UK, lower back pain costs the UK Â£12 billion each year.
Usually the discomfort is across the lower part of the back and sometimes radiates into the buttocks, the back of the thigh or to the groin.
The pain is usually worse on movement and sometimes it is accompanied by sciatica (nerving tingling or numbness down one leg).